Local advertising is extremely important for smaller businesses, particularly considering the present difficult economy but surprisingly, for many small companies, the advertising budget will be one of the first things to be slashed when revenue start to wane.

Logically however, when things are tough and the public are waiting on hold to the funds they have, this is the time you need to promote most to make certain that those who do want to buy the type of product, or the kind of service you provide, choose your business rather than one among your business competitors.

Here are some ways that you could have the best of both sides - still continue with helpful local marketing and find new clients but also decrease your advertising expenses dramatically...

My primary recommendation is to learn about Local SEO for your website. SEO means Local Search Engine Optimisation so to put it differently it means making some adjustments to your site so you appear in the search engines (like Google and Yahoo) when people search for your product or service. Done correctly, this will imply totally free advertising for you on the web and the fantastic thing is that if your business serves a local audience (like a plumber, restaurant, driving instructor etc), in that case local SEO is not at all difficult.

My second suggestion would be to make sure that you have a properly optimised Google Places listing for your company. Have you ever performed a search on Google and seen a map show up on the right hand side of the search engine results page with red pins in it that locate businesses? Well, these are Google Places listings that are another terrific form of free local advertising.

Although you may don't have an internet site yet, a Google Places page will direct local people who are searching for your products and services right to you!

Setting up a Places page is simple and free. Just search on Google for Google Places and follow the instructions there.

I hope you will find these two methods useful. Spending just a little time applying them really will help you to bring a regular flow of new customers to your business at the same time as enabling you to reduce the money you spend on local advertising. What can be better than that?

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