Niche Promotional Guide - A Good Business For Someone With Marketing And Advertising Familiarity

by Carl 

With my background in marketing and promotion, I can go basically anyplace I wish to in the industry. I have worked on market research marketing, viral merchandising, guerrilla merchandising - you name it, I have done it. The single thing that has always held me back is that I am not a team player. I am incredibly independent and driven, but I do not tend to use my skills for leadership. You see, I'd rather not have to work with other people. I know what a project requires intuitively, and I can generally get it done best with no outside help.

With some of the businesses that I worked with, this held me back. Working as a marketing advisor, however, it has become an advantage. You see, with niche marketing consulting, people want to see that you have a driven, self-directed attitude. A niche marketing guide is a sort of subject matter authority. You are supposed to come in to the business, listen to their issues, and formulate a marketing method custom tailored to their needs. People do not want to see you hem and haw endlessly, waiting for feedback from various committees - they wish to see you come up with a decisive action plan. Then, it is up to the business to implement it or to try their own process. Either way, by that point your work is done.

Of course, there are many niche marketing consultant organizations that work in a more structured way than I do. Many of these consulting firms have greater brand recognition, and so can lure in some big accounts that do not notice me. Nevertheless, I do quite well as a freelance marketing consultant. You see, when you are working with a business advisor, it is not the company that they come from that is important, but the advisor him or herself. From time to time the very fact that I'm able to run the business by myself without the assistance of a merchandising firm actually attracts clients. They want somebody self-motivated, directed, and decisive. That's exactly who I am.

Of course, marketing consultants differ significantly in their methods. Some of them are very cautious, driven by all of the scientific facts they can get their hands on. Other ones are impulsive, trusting their gut instincts above all else. Even though I tend towards the latter approach, my goal has forever been to combine the two. It is not ever a good idea to ignore factual information that you can utilize, but it is also important to trust your own instincts.

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